"Half the money I spend on advertising is wasted; the trouble is — I don't know which half." John Wanamaker — "Pioneer in Marketing"

When John Wanamaker said those famous words 100 years ago, there was no technology to measure the effectiveness of advertising.

Nowadays, considering the cost of any type of advertising, utilizing Call Tracking Technology is a must for any type of business.

PhoneCallTrack™ is a state-of-the-art Call Tracking, Call Recording and Call Analytics Platform specifically designed to help businesses measure the effectiveness of their advertising campaigns.

With PhoneCallTrack™ you can see at a glance where all your calls are coming from, call volume distribution by time of day, day of the week or month, as well as how many calls have been answered and how many have been missed.

Call analytics charts

PhoneCallTrack™ was designed utilizing the latest Telephony and Web Technologies. Extensive functionality, ease of use, data processing speed and features not available anywhere else — this is what sets PhoneCallTrack™ apart from the competition.

PhoneCallTrack™ will record every inbound and outbound call, search for custom keywords in the conversation and mark calls containing those keywords as important — so you don't have to waste time listening to every phone call.
Many calls are missed because your sales staff could not take the call, or the call came in after hours and the caller did not leave a message. PhoneCallTrack™ will log all those calls and send you an instant email alert on missed calls, so you can follow up while the lead is hot.
PhoneCallTrack™ automatically captures every phone number and caller's name (callers can't block Caller ID). You can obtain additional publicly available information about the caller with a click of a button. PhoneCallTrack™ is the only platform with a built-in CRM to manage your clients, schedule appointments and send reminders via email or text messaging. Customers are automatically added and updated with each new call, giving sales people and managers a list of all active customers, their personal information and complete inbound/outbound call history.
Outbound calls made by your sales people are as important as the inbound calls. Recording outbound sales calls allows you to monitor, coach and improve phone skills and keep a record of every phone conversation. Watch in real time how your sales people make outbound calls — if they request an appointment, you'll see it immediately in the Calls Grid. Encourage competition by showing a real-time scoreboard of who is making the most phone calls.
If you are not using Vanity or easy-to-remember phone numbers, you are losing many potential clients who can't remember your phone number. Don't settle for random phone numbers your call tracking provider assigns you. PhoneCallTrack™ has a built-in search engine to find and instantly order easy-to-remember local and toll-free numbers ending with 00 or 000, or spelling words pertinent to your business — from the largest inventory of local and toll-free phone numbers.
More and more people prefer Text Messaging over calling. PhoneCallTrack™ has an integrated Inbound/Outbound Text Messaging platform that allows customers and sales people to have a real-time conversation via text. Each tracking phone number is text-enabled, allowing customers to send a text to any published phone number. SMS conversations are automatically saved in the customer's history. Sales people can send reminders or promotions with customizable SMS Templates with a click of a button. The built-in intelligent SMS Blocker analyzes free-form opt-out requests and automatically blocks future texts.
Dynamic Call Tracking is a proven method of determining return on investment for search marketing. To make it work, we'll give you a small code snippet placed on each web page you want to track. PhoneCallTrack™ will display a different phone number or extension to determine how your website visitors found you.