MailTrack™ Direct Mail Tracking

MailTrack Direct Mail Tracking

Never miss a single lead with MailTrack™ Direct Mail Lead Capture Service for just a few pennies.

In the US, marketers send over 90 billion pieces of direct mail per year — but the vast majority do not track or properly capture each and every lead responding to their direct mail campaign. As a result, they lose a significant number of prospects who are interested in their products or services.

MailTrack™ is a Direct Mail Tracking and Lead Capture Service designed to automatically capture the entire profile of every prospect who responds to any type of direct mail promotion.

Here's how it works: An auto dealer sends a direct mail piece to a mailing list with a pre-qualified auto loan notice. The promotional piece includes a toll-free vanity number the recipient is asked to call, and a unique PIN code printed in the letter to hear the loan amount they are pre-qualified for.

As soon as the caller enters their unique PIN code, MailTrack™ uses State-of-the-Art Text-to-Speech Technology to confirm the caller's identity and pull all their information from the database: First, Middle and Last Name, Address, Gender, Age, Credit Rating, Current Vehicle Make, Model, Year, or any other information available in the database.

MailTrack™ IVR

Thank you for calling Albany Honda Pre-Approval Hotline.
Please enter the PIN code from the mailer you received.

Caller

Enters PIN 123-4567-890.

MailTrack™ IVR

Congratulations! You are pre-qualified for an Auto Loan for up to $29,987 (pre-approved amounts are individual for each campaign).
Our records show that you are Jane Doe.
If this is correct, press 1 — if not, press 2.

Caller

Presses 1 (confirms identity).
If identity is not confirmed, MailTrack™ IVR will prompt to record Caller's Name / Address.

MailTrack™ IVR

Our System has automatically recorded the phone number you are calling from as:
229-555-0000.
If this is your home phone, press 1
if this is your cell phone, press 2
if it's neither, press 3.

Caller

Presses 2. Calling from a cell phone 229-555-0000.

MailTrack™ IVR

Please enter your 10-digit home number, area code first.

Caller

Enters home phone number 229-666-0000.

MailTrack™ IVR

Up to 20 additional questions can be asked: DOB,
Income,
Employment Status,
Employment History,
Down Payment,
Monthly Budget,
Rent Payments,
Trade-In,
Delivery Time,
Vehicle Wanted,
Authorization to pull credit,
SSN, etc.
A detailed lead containing all caller information is pulled from the database.
Lead immediately emailed to the dealership and uploaded to CallsCRM™.
Comprehensive management reports are emailed daily, weekly and monthly.

Direct Mail Lead

CallsCRM Portal

With MailTrack™ you'll never lose a single lead responding to your direct mail campaign — it takes calls 24/7 and captures each caller's phone number automatically, even before the call is answered. 100% of phone numbers are captured, including blocked ones.
MailTrack™ interacts with the caller by confirming their identity using State-of-the-Art Text-to-Speech Technology, providing personalized information and increasing their interest in your product or service.
MailTrack™ pulls all caller information from the database — First, Middle and Last Name, Address, Gender, Age, Credit Rating, Current Vehicle Make, Model, Year or any other available data — and immediately emails you the full details.
MailTrack™ highlights important pieces of caller information with different colors for easy reading.
MailTrack™ can transfer callers to your Sales Department to schedule a test drive or for any other inquiries.
MailTrack™ provides detailed management reports so you can track and analyze the performance of all your direct mail campaigns.
MailTrack™ costs just a few pennies per mailing with no long-term contracts or commitments.

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